_____
Our approach.
We conducted several interviews within the Wholesome organization to thoroughly understand the needs of their users, their business objectives, and the nuances of their branding. Drawing on these insights, along with additional input from our marketing team regarding user behavior on their current website, we initiated the development of the sitemap, user flows, and wireframes to prioritize crucial information for users.
In my role as a lead designer in the creation of the website's visual identity, I actively collaborated with content designers, marketing, and tech teams to achieve optimal results. We also worked on exploring various directions for the logo and overall packaging aesthetics in alignment with the client's preferences.
_____
Logo Design: Concept 1
Logo Design: Concept 2
Logo Design: Concept 3
